Inspired to visit France for an upcoming big-ticket sports tournament? Hotel group Accor offers sports fans much more than accommodation, with its exclusive ticketing and event offers for guests.
Sport and travel are intrinsically linked, whether it’s the lure of the FIFA World Cup or the French Open, Tour de France, the Rugby World Cup or the greatest event of all, the Olympic Games. Sport tourism is now a multibillion-dollar industry, encompassing fans who travel to watch their sporting heroes in action or those who take part in their own sporting competitions. And wherever they go, travellers can expect to find an Accor hotel to host them and their teammates or fellow fans.
Accor knows that the three main passions of its guests are food, entertainment and sport. As the largest operator of hotels in France, the group is a strong supporter of sport from the grassroots level to the highest echelons throughout the country.
Kicking goals, Accor supporting football
Soccer buffs can access a compelling range of Elite Experiences when they join the group’s new lifestyle loyalty programme, ALL (Accor Live Limitless), now the Paris Saint-Germain (PSG) football club’s Principal Partner and official jersey sponsor.
Fans can choose from around 400 once-in-alifetime Elite Experiences through ALL, including getting to meet legendary players such as Neymar or Mbappe, or going behind the scenes at special matches.
PSG celebrates its 50th anniversary this year and, to celebrate, the most-awarded Club of French football will open a dedicated museum showcasing trophies, photos, videos and official jerseys. Entrance to the museum will include access to two locations: the Parc des Princes, where the history of the Club will be retraced, and the Jean-Bouin stadium. Inspired by the Atelier des Lumières, the museum offers fun activities and virtual reality experiences.
Rising star Kylian Mbappe with his entourage (photo © PSG-Accor Live)
Game, set and match, Accor and the Tennis
Accor also backs some of the biggest tennis tournaments in France and abroad, and is an official supplier to Roland Garros. For tennis fans around the world, this iconic venue is synonymous with the French Open. Accor also has a long-term relationship with tennis legend, Serena Williams, who has been Accor Australia’s ambassador for the Australian Open for the past few years. At both the French Open and Rolex Paris Masters, Accor organises partnerships with players, special Elites Experiences and a VIP Welcome Fans terrace.
Michael Issenberg, Hotels Asia Pacific, holds the Australian Open trophy (photo © Accor)
Living it up: Accor and the sport
Novotel St Quentin Golf National - Magny Les Hameaux
So, what does this mean for guests? Well firstly, Accor’s partnership with sports and live entertainment company AEG means that members of ALL can get access to special VIP events, private suites and tickets to sporting and entertainment events at Accor Arena in Paris. In addition to world-class concerts, this includes an impressive array of sporting events from tennis to boxing to cycling.
Pullman Bercy - Sunset Room - near Accor Arena
Accor’s generous packages for sports fans also extend to its budget offering over at Ibis hotels. Here, guests can access preferential rates, late check-out after a game, private dining bookings and other services for sports fans travelling in groups.
With over 1,500 hotels and resorts in France, Accor can offer the perfect hotel for every sporting fan including the Hôtel Molitor Paris - MGallery (External link) , just moments from Roland Garros Stadium; a range of ski resorts in the majestic Alps; golfing hotels across the continent; or a number of hotels along the route of the Tour de France.
Mercure Les Arcs 1800 lounge
Accor (External link)
Accor Promotions (External link)
australia/promotions-offers/index.shtml (External link) and limitlessexperiences.accor.com (External link)