Normandy’s iconic heritage has taken up summer residence at Galeries Lafayette in Paris (5 July to 1 September 2019). From Chanel to Dior, the Deauville boardwalks to the docks in Le Havre, Rouen Cathedral, cider and the Impressionists – a concentration of all things Normandy has taken pride of place across all floors of the Parisian department store. Ready for a Norman shopping trip?
If you drop into Galeries Lafayette this summer, there’s a good chance you’ll fall in love with Normandy. And, after the shopping and tasting experiences, you’ll get the itch to explore the region in real life. Why? Normandy’s heritage is taking over all floors of the Haussmannian building from 5 July to 1 September, inviting customers on a road trip through products and creations “made in Normandy”.
The shop windows have been dressed in the region’s beautiful colours, featuring the work of photographer Kourtney Roy, who portrays his fashionable version of one of Normandy’s icons: beach huts and the beach. The Deauville racecourse, the monumental installation ‘Catène des Containers’ installation by Vincent Ganivet, the Bains des Docks in Le Havre, a fisherman’s boat, the Saint-Vaast-la-Hougue lighthouse, the city of Cherbourg... with contemporary images, Roy revisits the classics and portrays a Normandy that’s reinventing itself.
Normandy: an inexhaustible source of inspiration for artists
Visitors can take the opportunity to rediscover the region’s unique place in French culture: since the 19th century, writers, painters, filmmakers, visual artists and architects have found an inexhaustible source of inspiration here. Monet painted Rouen Cathedral – a UNESCO World Heritage Site – and the gardens at Giverny, mecca of 19th-century creative renewal. And two esteemed French fashion figures, Gabrielle Chanel and Christian Dior, chose Normandy to lay the foundations of their future empires.
Dubbed ‘Normandy Cherie’, this event sees Galeries Lafayette putting Norman products in the spotlight, to be enjoyed in-store through immersive experiences around fashion and food. Marinière Saint James (striped jersey), Madeleines Jeanette, the Cidrerie du Perche and the Mauviel and Cluizel factories... so many emblematic Normandy brands that have reinterpreted their ancestral savoir-faire.
Deauville parasols on the rooftop of Galeries Lafayette
Around this Norman course there’s also a photo exhibition, a competition to win a trip to Normandy, foodie events (no need to resist the apple pie, butter biscuits or caramel with fleur de sel), and a selection chosen from the bookstore department (photos and paintings, recipes, guides and authored books).
And just like that you’ll have decided: this summer, you’re going to the Galeries Lafayette! All the way up to Lafayette Gourmet and the rooftop of the main store, graced by 40 iconic parasols from Deauville beach. What better way to offer an unexpected and highly Instagrammable view of the rooftops of Paris? We’re now bursting to go to the real Normandy…