The French have a long history of being trendsetters in the world of fashion. As early as the 17th century, they have been at the forefront of the fashion industry. Le Printemps is no different. Known for its elegance and high-quality products, the store launched the very first department dedicated to men's apparel in 1878 and revolutionizes the men's manufacturing and shopping experience.
Realizing that getting dressed for men meant multiple tedious and time-consuming trips to the tailor, Le Printemps seized the opportunity to focus on catering to its male clients by simplifying the shopping process.
Following a fire in 1922, Le Printemps decided to rebuild and dedicate a former warehouse to men's fashion. Continuing its conquest of the male market in the early 1930s, the store lead the fashion industry once more with the launch of its own line for men called Brummell, an homage to George Bryan Brummell a well-known English Dandy who was said to have impeccable style. The store introduced industrial manufacturing processes to produce the first ready-to-wear men's line that featured a wider selection of elegantly designed suits in different sizes for attractive prices.
In 2017 Le Printemps de l'Homme underwent a massive renovation and is now housed in the historic building at 64 Boulevard Haussmann and occupies 6 floors with an eclectic offer of 250 contemporary, exclusive, cutting-edge brands, and even a Personal Shopper Salon to meet the needs of today's discerning customers.