«Cuisine - French cuisine - represents joie de vivre, lightness, optimism and pleasure, ideas which are central to the image of Destination France”. »
Alain Ducasse, event creator alongside the Ministry for Europe and Foreign Affairs
The Goût de France / Good France event is inspired by Auguste Escoffier, who launched the “Dîners d’Épicure” (Epicurean Dinners) initiative in 1912: the same menu, on the same day, in several world cities, for as many guests as possible. The spirit of Goût de France / Good France follows this founding idea with the aim of including all categories of restaurant throughout the world.
This international event, held for the first time in 2015, follows the inclusion of the “gastronomic meal of the French” on UNESCO’s intangible cultural heritage list. Every year on 21 March, participating chefs offer their guests a chance to experience French art de vivre and pay tribute to its innovative cuisine and the values that it represents with the aim of showcasing French gastronomy, local products and, more widely, promoting France as an international tourist destination.
In 2017, over 2,100 participating restaurants in 150 countries, served 250,000 menusand 8,000 guests were hosted in 156 embassies. Vitality, modernity, responsability: cuisine showcases positive values for France with a welcome associated with culinary pleasures..