From 9 March 2012 to 16 September 2012
At the Museum of Decorative Arts of Paris

The birth of a name

The first floor of the exhibition takes us to the time of the founding of the maison Vuitton (1854). At the end of the 19th century, industrialisation was going full steam… it was in this context that Louis Vuitton learned the workings of the “layette-box-wrapping” business and then created his own brand of trunks specialised in “Fashion packaging”. He distinguished himself from the others by the surfacing of the trunks made of woven cloth with motifs for which a patent was requested. Over the years, the interest in these surfacings only grew and more motifs were patented one after the other. In 1896, his son Georges Vuitton created the famous “LV” monogram.

Marc Jacobs, guardian of the heart of the brand

The second level is dedicated to Marc Jacobs, artistic director of the Maison since 1997. The creator, hardened by the rapidly internationalising world of fashion at the beginning of the 21th century, immediately created a world that is a leader in fashion which rubs elbows with the sophisticated and timeless world of the company. Its most emblematic models of the past 15 years are presented. They symbolise this desire to grasp and define the “LV” woman, a woman who is in fashion and always in motion.