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The Fête du Cinéma
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The Fête du Cinéma
French cinemas sell several millions tickets. The concept is an attractive one: when you buy one ticket at the regular price, the other tickets are sold at a sharply reduced price. A godsend for film lovers! © Franck Dunouau - Photononstop.
The Fête du Cinéma, launched in June 1985, was an immediate success with the general public. Since then, the formula has evolved but the success of the concept, which lets people see several films at a reduced rate for the purchase of one ticket at the normal price, has continued.
More than 25 years after its first edition, the excitement regarding the Fête du cinéma is as great as ever. Every year, on this occasion, French cinemas sell several millions tickets. The concept is an attractive one: when you buy one ticket at the regular price, the other tickets are sold at a sharply reduced price. A godsend for film lovers!
When the event was launched in 1985, French cinema was in a period of crisis, due in particular to the explosion of films on television. However, as of its first edition initiated by the Ministry of Culture and the National Federation of French Cinemas , la Fête du Cinéma was a smash success: 1.4 million tickets were sold in one day. At the time, the event ran for 24 hours and the price of the additional tickets was 1 franc, or 15 euro cents.
The Fête du cinéma changes
Since the first edition of the Fête du cinéma, the concept has remained the same but the formula has changed several times: changes of prices, duration or spreading over two “cinema weeks” (from Wednesday to Tuesday). Other, similar events have appeared, such as the Printemps du cinéma in 2000 and the Rentrée du cinéma, with its first edition held in September 2011.












